As Mixmax’s fractional design hiring manager, I built their design interview loop from the ground up—crafting a structured, repeatable, and high-signal process where none existed. Partnering closely with the founder and CPO, I led the definition of the ideal designer profile by mapping their ICP, assessing the strengths and gaps of the existing design and product teams, and translating that into a clear skills framework. I introduced new evaluation methods, improved collaboration across interviewers, and ensured the loop consistently surfaced candidates who could thrive in Mixmax’s environment. Along the way, I reviewed applicants myself, determining who advanced into the process, and conducted interviews alongside Mixmax team members to ensure quality, alignment, and rigor.